Connecting the dots between human needs and business impact
Over 15 years designing impactful solutions across healthcare, retail, and luxury hospitality, turning complex challenges into measurable results.
Services
Multidisciplinary approach bridging strategic thinking with design execution, creating solutions that address immediate needs and long-term goals.
Service Design & Innovation
Reimagining how organizations deliver value through orchestrated experiences spanning digital and physical touchpoints.
- End-to-end customer journey mapping
- Service blueprinting & ecosystem design
- Touchpoint optimization & integration
- Digital service tools & platforms
Strategic Design Consulting
Applying design methodologies to complex business challenges, aligning organizational capabilities with evolving market needs.
- Design-led innovation workshops
- Business model innovation
- Digital transformation strategy
- Cross-functional alignment
Experience Design Building
Crafting cohesive brand experiences that resonate emotionally and functionally across all touchpoints.
- Digital product design
- Physical/digital experience integration
- Design systems & language
- Prototyping & testing
Selected work
Projects demonstrating strategic design thinking and cross-disciplinary collaboration.
Reimagining Retail Experience
A comprehensive transformation for a major tech retailer, redefining its role in a rapidly evolving market. Grounded in in-depth customer research, the project reshaped the brand from the inside out, across identity, space, and service.
The result: a new visual identity, redesigned retail environments, purpose-built digital tools, and a connected online-offline experience that feels seamless to customers.
Transforming Patient Experience
An aesthetic medical clinic needed to stand out in a crowded market while improving operational flow. On-site shadowing revealed key friction points across the patient journey, uncovering opportunities for both differentiation and efficiency.
The service redesign spanned digital booking, patient communications, staff protocols, and a custom platform integration, delivering a smoother, more cohesive experience for both patients and staff.
Luxury Hospitality Customer Experience
Service design for a luxury hospitality development in East Asia, centered on creating a distinctive and seamless guest journey. In collaboration with Studio Marco Piva.
The experience strategy was embedded into the architectural planning process, shaping every detail, from first impressions to final farewell, into a cohesive narrative.
Methodology
Rigorous yet flexible approach ensuring consistent, high-quality outcomes that create lasting value.
Discover
Immersive research using ethnographic methods, data analysis, and systems mapping to uncover insights others miss.
Define
Synthesizing research into actionable insights, identifying patterns and aligning around clear problem statements.
Design
Collaborative creation through iterative cycles, facilitating cross-disciplinary teams to generate and refine concepts.
Deliver
Translating concepts into implementable solutions with clear roadmaps and ongoing measurement frameworks.
Design philosophy
Core principles guiding how I approach design, collaboration, and creating meaningful impact.
Systems thinking over isolated solutions
Most impactful design addresses entire ecosystems. Understanding interconnections between people, processes, and technologies drives holistic transformation.
Human needs balanced with business realities
Successful design serves both human needs and business objectives, creating experiences that delight users while delivering measurable impact.
Clarity through complexity
Elegant solutions make complex feel simple. Bringing structure to ambiguous challenges helps organizations navigate complexity and align around shared purpose.
Collaborative creation
Best solutions emerge from diverse perspectives. Facilitating collaborative processes across disciplines creates innovation environments with broad organizational support.
Get in touch
Working with forward-thinking organizations ready to embrace strategic design as innovation driver.
Get in touch
Ideal collaborations
Organizations that are:
- Navigating business transformation
- Enhancing customer experience
- Integrating digital and physical experiences
- Building design capabilities
- Committed to human-centered approaches